Popular Guide
Marketing Your Presale
A great product needs great marketing. Learn proven strategies to promote your presale and build a thriving community.
The Golden Rule
Marketing is about building trust and community, not just selling. Projects with engaged communities that understand the vision always outperform those focused only on raising funds.
Marketing Timeline
1
Pre-Launch
2-4 weeks before- Build social media presence (Twitter, Telegram, Discord)
- Create compelling whitepaper and pitch deck
- Design professional branding (logo, website, graphics)
- Reach out to crypto influencers and KOLs
- Generate initial community buzz
2
Launch Week
Week of presale- Announce presale with countdown
- Host AMA sessions on Twitter Spaces/Discord
- Release launch trailer or promo video
- Coordinate influencer posts
- Run targeted ads (where allowed)
3
During Presale
Active presale period- Daily updates on progress
- Community engagement activities
- Celebrate milestones (25%, 50%, 75% filled)
- Address questions and concerns quickly
- Run referral programs
4
Post-Presale
After completion- Announce successful completion
- Share liquidity lock proof
- Continue development updates
- Prepare for DEX listing announcement
- Maintain community momentum
Marketing Channels
Twitter/X
Crypto community
Telegram
Active traders
Discord
Community building
YouTube
Educational content
Reddit
Niche communities
TikTok
Younger audience
Budget Allocation
Recommended marketing budget distribution for maximum impact:
Influencers/KOLs
40%High
Paid Ads
25%Medium
Content Creation
20%High
Community Rewards
15%Medium
Content Ideas
Educational
- • Explainer videos
- • Tokenomics breakdown
- • Use case tutorials
Engagement
- • AMA sessions
- • Polls and quizzes
- • Meme contests
Updates
- • Development progress
- • Partnership announcements
- • Milestone celebrations
Social Proof
- • Audit results
- • KYC verification
- • Investor testimonials